At the beginning of 2019, the Logo/Branding team (Mel Siebert, Liz Whitaker, Pastor Dave) invited the congregation to respond to a survey asking for three words to describe Bethel. These words helped usshape the direction of our logo. The three leading themes were Worshipful, Welcoming, and Giving. As it happens, these three words wonderfully express the New Day Initiative that Pastor Dave has already shared with you in our April Newsletter and will be doing so more fully in the fall.
In short, the New Day Initiative invites the congregation to engage both personally and collectively the three-dimensional life of Jesus – using the language of UP, IN, and OUT. In Luke 6: 12-19, Jesus grows his relationship with the Father by climbing a mountain and spending the night in prayer with God (UP); He then grows his relationships by calling the 12 disciples and building community (IN); and finally He and the disciples come down the mountain and serve those in need (OUT). This three-dimensional life of Jesus, buoyed by the three leading themes that came from you in our survey, have helped to shape the new logo options.
In modern logo design an arrow is associated with positive movement and the keywords from the congregation (combined with the UP, IN, and OUT visual) are conveyed through the directions of the arrows. We also felt that our logo needed to easily reflect that we are, first and foremost, a church.
WORSHIPFUL designated through the UP arrows
WELCOMING designated through the arrows pointing IN
GIVING designated through the arrows the arrows pointing OUT
There are two logo choices – we hope you are as excited as we are about this new image for our congregation. Friends and members of the congregation will have the opportunity to vote for the new logo either online or via paper ballot July 6-25 or through the below link.